THE VILLAGE CO
Fundraising Outcome Success for The Village Co
For Stephanie Malan, fundraising events play a vital role in supporting the work of The Village Co. SA LTD. While the organisation had a successful annual fundraising event, Stephanie saw an opportunity to create a more strategic approach that would not only improve results but also provide a repeatable framework for future years.
Through the City of Charles Sturt's Business Support Program, The Village Co. partnered with Maree Hopgood from GAT Agency to develop a comprehensive marketing and event management strategy that would strengthen the organisation's fundraising capability.
"Maree assisted us to form templates and plans for marketing and event management for our annual fundraising event. This plan and structure will be able to roll out this event annually in a planned, strategic and efficient way."
Working alongside Maree, Stephanie developed practical marketing templates, planning tools and event management processes that can now be used year after year. Rather than starting from scratch each time, the organisation now has a clear roadmap for planning and delivering successful fundraising campaigns.
The support helped The Village Co. take a more structured approach to promoting its event, coordinating activities and engaging supporters, creating efficiencies that will continue to benefit the organisation well into the future.
One of the most significant outcomes was the impact on the organisation's annual fundraising event.
"We were able to raise $13,000 more than anticipated."
The additional funds will enable The Village Co. to continue delivering important services while providing greater confidence in planning future fundraising initiatives.
Stephanie says the value of the program extended beyond the immediate financial outcome.
"The process was very clear and user friendly."
By investing in strategic planning rather than just a one-off campaign, the organisation now has a sustainable framework that can be refined and reused each year, saving time while delivering more consistent results.
As a result of the Business Support Program, The Village Co. has:
- developed marketing and event management templates for future fundraising events
- created a strategic and repeatable event planning process
- strengthened its marketing capability
- increased confidence in delivering future fundraising campaigns
- exceeded its fundraising target by $13,000.
Stephanie says she would highly recommend both the Business Advisor and the Business Support Program to other organisations looking to build their capability.
"The support has given us systems and processes that we'll continue using every year."
Looking ahead, The Village Co. hopes to continue building relationships with Council to maximise its impact across the community.
"We would love to chat with the Council about ongoing partnerships and impact building."
The Village Co. SA LTD is a local organisation committed to supporting the community through programs, partnerships and fundraising initiatives that create positive social impact.
You can visit their website here: https://thevillageco.org/
Interested in growing your business? The City of Charles Sturt Business Support Program connects eligible local businesses with experienced advisors to help build capability, confidence and long-term success.
The Village Co accessed our Business Support Program to receive digital marketing and event management expertise.
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Emma Grivell
Business Engagement Advisor - City Planning & Sustainability
E: egrivell@charlessturt.sa.gov.au