Adaptation

The pandemic had an initial impact with the temporary closing down of business and the change in which customers bought and shopped for products. Supply chain challenges and evermoving cost of goods have been major hurdles for their business in the past few years.

As a result of this change of focus to trade in their business model, Aquatune Trade sought support through the Business Support Program.

“We've had to adapt to the changing business environments and establish and grow new sales channels to remain competitive,” explains Josh.

Why Charles Sturt?

“We chose the City of Charles Sturt because of the location and proximity here in Kilkenny to the major access routes such as South Road/ Northern Expressway,” says Josh.

Aquatune Trade utilised the Business Support Grant to get assistance from our Business Advisor, Refuel Creative, reviewing their Google Ads campaigns and search-engine optimisation.

“I was first put on the program as a referral from Business SA. The timing was perfect and the scope of the grant worked well for our current business needs.”

“We found the business support program useful for what we needed at the time, as it has opened the need for us to continue to transform digitally across our business.”

Once their grant project was complete, our team went along to their official grand opening of their trade only warehouse and distribution centre.

“I found the program coordinator to be very engaging and it was great to have the representation from the council along to our well attended trade show. What a great initiative!"