How long have you been in the digital space and what made you interested in this area?

TwinSocial has been around since January 2019, with Dylan and Jake growing up in the growing digital era. We always wanted to be in the business of people, as we absolutely love helping others and want to create a business that succeeds in the light of others. Marketing was a natural attraction for us as it combined what we were passionate about with a business structure that has led to the successful business it is today. The biggest interest now being in this industry for 4 years is the forever growing space that it is, it is so important how you are as a person as everything in this space is reactive, constantly evolving and requires continuous learning on a business and skill level.

There are a lot of different types of digital agencies - specialising in a variety of things. Where do you see your agency sitting in this ecosystem, and what are your areas of specialty?

We are in the area of business growth and specialise in creating and managing digital systems that compound over time like layers on a cake. Our areas of expertise range from data & web development to content creation and marketing campaigns. If we were to specialise in an area it would definitely be hospitality as that’s an area we are the most experienced in.

What are the main issues you see coming up time and time again for your business clients in the digital space?

Medium and small business owners especially entrust their marketing either to themselves, a family member or a staff member, expecting that to be ‘social media marketing’ when really they don’t know the first thing about it. This is not a negative thing, but marketers, like chefs, suppliers etc have their own skills and expertise they bring to the table - you wouldn’t want a barista in the kitchen if you aren't a chef if that makes sense!

Another main issue is competition, everyone’s looking at what everyone else is doing and it creates a sea of cookie cutter attitude when it comes to products, specials and offers which makes a marketing campaign challenging - when a client looks what the next person is doing and try to replicate it in their own way, this doesn’t create a difference in content or engagement online - the one thing marketers are looking to achieve!

And the last main issue is honestly patience! A successful brand or page doesn't happen overnight. Like anything it takes a plan, consistency and execution over a solid period of time to achieve a realistic goal. Social media is absolutely amazing for business growth, it's not like a switch though.