Main Street Trader funds business associations and small groups of businesses. It supports programs and activities that contribute to the activation and development of main streets and retail centres. It could be on a neighbourhood level like Queen Street, Croydon, or a larger scale like Henley Square.
Applications for support can include marketing campaigns, activations and events and precinct improvements.
This program is part of our Place Making Framework that was established in 2015. It reinforces Council’s belief that collaborating with the community to improve public places generates opportunities for visitors, residents and businesses.
Business associations and small groups of businesses.
First, make contact with our Urban Projects Team to discuss your proposal.
Submit your proposal addressing the information and assessment criteria which are outlined in the guidelines.
This grant can fund things like:
- marketing campaigns and materials
- website and social media to promote the precinct
- community activations and events
- participation in major festivals such as the Adelaide Fringe Festival, SALA, Tour Down Under and Guitars in Bars
- precinct improvements such as planter boxes, public art, temporary lighting and wayfinding signage
The minimum amount is $500 and the maximum amount $20,000.
We are keen to establish long term relationships with trader groups. Therefore a 12 month program of activities and promotion would be supported. Once off projects and initiatives are encouraged to enable new business collaborations to trial their ideas before pursuing longer term initiatives.
Applications for funding are available year-round until funding for that financial year has been allocated.
Applications should meet our Place Making Framework. This includes things like using local knowledge, collaborating, and being sustainable.
The project should benefit the community and local businesses.
You can read our full eligibility and assessment criteria in the Main Street Trader Support guidelines.