Charles Sturt is... launching social media
The City of Charles Sturt is dipping its toe into the world of social media! We know that residents and the Charles Sturt community are communicating with each other via social media networks. Everyone is sharing information, discussing current affairs and socialising online.
Social media is a part of everyday life: on the internet, on tv, even at work. Charles Sturt wants to communicate and connect with everyone in the community in ways that are meaningful, effective and honest.
Social media will strengthen the way we can communicate as a community, but it isn't intended to replace our other forms of communication. Instead, our presence online will promote all the ways residents can connect with Council and will help us reach more people. Social media is a 24/7 way to communicate.
Unfortunately, we can't respond 24/7, however we will aim to communicate and respond during our normal office hours.
To begin with, we have a Facebook page called The City of Charles Sturt facebook page.
We also have a Twitter account and Mayor Alexander has a Mayor's Blog.
Our social media principles and tems and conditions for use are listed on each of the social media pages, but you can also see them here:
Social Media Principles
Council's use of social media aims to:
- further inform, communicate and initiate community involvement and discussion about Charles Sturt's services and projects;
- encourage resident and user participation and open discussion;
- provide a timely response to comments to ensure that the community feels heard (with an aim to respond within a 24 hour period on a business day);
- extend the reach of communication to a wider audience, and direct the community to Council information, consultation, events and images;
- build and enhance relationships with the community and stakeholders;
- provide a convenient, accessible and flexible form of service delivery to better support the community.
The following principles should apply to all forms of social media used by Council:
Transparency should be part of all social media communication. Charles Sturt will not create online communications designed to mislead the community or control a conversation. Every webpage, 'fan page' or hosted page that is controlled by Charles Sturt will clearly state its ownership and will be monitored as per internal protocols to track and monitor our online presence. Charles Sturt also requires that spokespeople using social media in an official capacity disclose to the community their identity (name and official title) within the organisation when associating with the public online.
Legal rights and Confidential or Protected information
Use of social media platforms should comply with relevant legislation at all times. Proprietary or confidential information should not be disclosed. Intellectual property including copyrights, trademarks, brand, rights of publicity and other third party rights online, including user‐generated content must be respected and not used without permission from the creator or copyright owner.
Responsible use of Technology
Users of social media should behave with courtesy, honesty and respect. Inappropriate behaviour, including harassment and bullying, as well as language that is offensive, abusive, disparaging, disrespectful, defamatory, discriminatory, or sexual in nature will not be tolerated. This includes singling out any individual (including Community Members, Elected Members or Staff members for negative comment. Council will not use or align Charles Sturt with any organisations, website or community groups that deploy the use of excessive tracking software, adware, malware or spyware. Any personal or individual use of social media is at the individual staff member or Elected Members discretion, however it is important that individuals are aware and are responsible for the implications of participating in social media where they reference Council or their relationship with Council and its brands.
Council members and staff must comply with their relevant Codes of Conduct as well as Social Media Protocols. When providing personal opinions, staff or Elected Members should disclose their first and last name and a statement to the effect that this is their personal opinion and may not represent the opinion of the City of Charles Sturt.
A number of new or refined Social Media options are developed each year, and we will aim to utilise best practice to meet Council and the community's needs, specifically in relation to timeliness and content of responses, listening to the online community, and ensuring that these best practices remain current and reflect up to date and appropriate standards of behaviour.
All personal complaints or grievances about the City of Charles Sturt Council and its services should be formally reported to Charles Sturt's Customer Service Call Centre on 8408 1111 or emailed to email@example.com. Please refer to Council's Complaints Handling Policy for further information.
Terms and Conditions of Social Media Use
This site has been established by the City of Charles Sturt Council to communicate with our community.
While we strongly encourage user participation and open discussion, we ask that your comments are not defamatory, offensive, disrespectful, abusive or disparaging and do not single out any staff member or Elected Member for negative comment.
All personal complaints or grievances about the City of Charles Sturt Council and its services should be formally reported to Charles Sturt's Customer Service Call Centre on 8408 1111 or emailed to firstname.lastname@example.org.
The City of Charles Sturt Council retains the right to remove content that does not adhere to these conditions. If you see any online behaviour or content that does not adhere to these terms and conditions, please report it to our Call Centre.
It's important to us that we respond to you in a timely manner so that you feel heard. Unfortunately, we are not online 24/7, however we will aim to respond to you within a 24 hour period, with the exception of weekends.
Your access to and use of Council's online sites constitutes your acceptance of these terms and conditions.
Please note: The City of Charles Sturt does not endorse or take responsibility for content posted by third parties.