Economic Development - Content
Economic Development Vision for the City of Charles Sturt:
By 2018, the City of Charles Sturt will be recognised as Adelaide’s sport, recreation and entertainment hub supporting the development of value added tourism, education, health and advanced manufacturing industries.
Economic Development Strategy
The City of Charles Sturt adopted an Economic Development Strategy for consultation on 25 February 2013. The Economic Development Strategy identified that the economic base of the City is moving away from manufacturing to a service based economy.
There are an estimated 7,700 business in Charles Sturt 61% are non employing and 21% employ less than 4 people.
Western Adelaide has $11 Billion (B) in major projects underway or in the pipeline over the next 10 years. These projects include:
- Air Warfare Destroyers project $2.3 B
- Collins Class Submarines $1.5 B
- Bowden Urban Village $2 B
- Ind and Commercial $2.3 B.
These projects represent approximately 10% of all SA’s major projects.
Charles Sturt is Growing
Estimated growth in Charles Sturt by 2036:
- Population will increase from 104,000 (2011) to 147,000
- Employment under our high scenario will increase from 34,000 (2011) to 60,000
- Gross Regional Product under our high scenario will increase from $3.5 billion (2011) per annum to $6 B.
40 local businesses were consulted to inform the Economic Development Strategy and five workshops were held with a wide range of businesses from the health to automotive sectors.
Economic growth in employment in Charles Sturt over the last five years 2006-2011 has primarily been in the six sectors of:
- Construction 27% increase over the last five years
- Communications 38%
- Defence and administration 9%
- Education 11%
- Health 8%
- Entertainment and Hospitality 9%
The Strategy has four pillars of Economic Development
Promotion – Development and promotion of an economic development brand and associated imagery. Building on the assets of the city: beaches, restaurants, sporting clubs and existing businesses strengths to attract new investment and export goods and services. Facilitate export and tourism opportunities in collaboration with the State and Commonwealth Governments.
Digital Economy, Education and Training - Assist business to adopt communications technology promote education and training. Support new growth sectors, facilitate broadband rollout including NBN. Promote education and training and support small business.
Precincts and Clusters - Support for precinct and cluster development. Businesses co-locate to build competitive advantage. Main Streets and Precincts are the hubs of growth. Council can more readily support businesses in these areas through advocacy and infrastructure provision.
Collaboration – Collaboration with regional (Western), State and Commonwealth agencies on investment trade and tourism.
Four Pillars of Economic Development
If you would like to know more regarding the Economic Development Strategy can contact Mr Chris Hannaford the Economic Development Coordinator at firstname.lastname@example.org or ph 08 8408 1826.