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Economic Development Strategy

Economic 2Economic Development Vision for the City of Charles Sturt:

By 2021, the City of Charles Sturt will be recognised as Adelaide’s sport, recreation and entertainment hub supporting the development of value added tourism, health and advanced manufacturing, regional collaboration and engagement with China.

Economic Development Strategy Review 2016 - for consultation

A review of Council's role and direction in economic development has recently been undertaken. A draft Economic Development Strategy was prepared for consultation. The strategy responds to emerging trends and outlines a five year action plan.

Consultation on the strategy closed on 23 September 2016. The revised strategy will be considered by Council in early 2017.

If you have any queries please contact Kym Wundersitz, Principal Economic and Strategic Planner, email:

Economic Development Strategy Review 2016 - for consultation (1600 kb)



Economic Development Strategy 2013

The City of Charles Sturt adopted an Economic Development Strategy in March 2013. The Economic Development Strategy identified that the economic base of the City is moving away from manufacturing to a service based economy.

Economic Development Strategy 2013 (1512 kb)

There are an estimated 7,700 business in Charles Sturt 61% are non employing and 21% employ less than 4 people.

Western Adelaide has $11 Billion (B) in major projects underway or in the pipeline over the next 10 years. These projects include:

  • Air Warfare Destroyers project $2.3 B
  • Collins Class Submarines $1.5 B
  • Bowden Urban Village $2 B
  • Industry and Commercial $2.3 B.

These projects represent approximately 10% of all SA’s major projects.

Charles Sturt is Growing

Estimated growth in Charles Sturt by 2036:

  • Population will increase from 104,000 (2011) to 147,000
  • Employment under our high scenario will increase from 34,000 (2011) to 60,000
  • Gross Regional Product under our high scenario will increase from $3.5 billion (2011) per annum to $6 B.

40 local businesses were consulted to inform the Economic Development Strategy and five workshops were held with a wide range of businesses from the health to automotive sectors.

Economic Growth

Economic growth in employment in Charles Sturt over the last five years 2006-2011 has primarily been in the six sectors of:

  • Construction 27% increase over the last five years
  • Communications 38%
  • Defence and administration 9%
  • Education 11%
  • Health 8%
  • Entertainment and Hospitality 9%

The Strategy has four pillars of Economic Development

Promotion Development and promotion of an economic development brand and associated imagery. Building on the assets of the city: beaches, restaurants, sporting clubs and existing businesses strengths to attract new investment and export goods and services. Facilitate export and tourism opportunities in collaboration with the State and Commonwealth Governments.

Digital Economy, Education and Training - Assist business to adopt communications technology promote education and training. Support new growth sectors, facilitate broadband rollout including NBN. Promote education and training and support small business.

Precincts and Clusters - Support for precinct and cluster development. Businesses co-locate to build competitive advantage.  Main Streets and Precincts are the hubs of growth. Council can more readily support businesses in these areas through advocacy and infrastructure provision.

CollaborationCollaboration with regional (Western), State and Commonwealth agencies on investment trade and tourism.

Four Pillars of Economic Development

Four Pillars of Economic Development

If you would like to know more regarding the Economic Development Strategy can contact Mr Kym Wundersitz Principal Economic & Strategic Planner or ph 08 8408 1179.

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